This document lays out an operational plan to fill your Manchester LED volume with regular shoot-day work — fashion, music, cars, product and live sets — through cold email outreach to brands, agencies and producers across the North, reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Recode XR Studio is a Manchester-based full-service virtual-production and XR studio, founded in 2020 by Gareth Turner and VFX supervisor Paul McHugh, on the back of more than two decades of combined VFX, real-time and high-end production experience. From your base at Space Studios — the 17-acre, six-stage complex in the heart of Manchester — you deliver the whole chain under one roof: LED-volume shoots, real-time rendering on Unreal and Aximmetry, motion capture, green screen, post-production and VFX, live streaming and virtual events, on-set support and studio hire, all paired with generative-AI content workflows. Your positioning says it in four words: “Virtual Production Meets Generative AI”. Credits already span ITV, BBC, Sky, Netflix, Unilever, Standard Chartered, Samsung, Manchester City and The FA Cup, including Coronation Street, the first UK soap to shoot on a virtual-production stage.
Recode XR Studio is a Manchester-based full-service virtual-production and XR studio, founded in 2020 by Gareth Turner and VFX supervisor Paul McHugh, on the back of more than two decades of combined VFX, real-time and high-end production experience. At the heart of it is your LED volume at Space Studios — a 100 m² stage with a 12 m × 4 m curved wall, ceiling panels and real-time camera tracking on Unreal and Aximmetry — in the 17-acre, six-stage complex in the centre of Manchester. It is a place brands and productions come to shoot: fashion, music videos, car and product work, live and virtual sets, all in a controlled day. Credits already span ITV, BBC, Sky, Netflix, Unilever, Standard Chartered, Samsung, Manchester City and The FA Cup, including Coronation Street, the first UK soap to shoot on a virtual-production stage.
2020
Recode XR Studio founded
Manchester VP & XR studio launched by Gareth Turner and Paul McHugh, on ~23 years of combined VFX and production heritage
100 m²
LED volume
12m × 4m curved wall plus 18m² ceiling panels, real-time camera tracking, Unreal and Aximmetry
1st
UK soap on virtual production
Coronation Street shot on the Recode volume — TV-grade trust from a returning broadcaster brief
9+
blue-chip names delivered for
BBC, ITV, Sky, Netflix, Unilever, Standard Chartered, Samsung, Manchester City and The FA Cup
What sets you apart
Most people still think a virtual-production shoot is a big-budget-only affair. Recode’s answer is “Virtual Production Meets Generative AI”: instead of building full 3D Unreal environments from scratch, you generate AI backplates and environments, which makes an LED-volume shoot day dramatically faster and cheaper. A brand can shoot a whole campaign in-studio, in any environment, in a day — no location scouting, no travel, no weather, no permits — and walk out with finished-grade imagery. That is what puts a Manchester volume day within reach of a fashion label or a music video, not just a returning TV drama.
What we will push on your behalf
The Manchester LED volume as a shoot-day destination — regular, lower-value, higher-frequency bookings that fill the studio between the big slow-burn TV and film jobs. Fashion and look-book shoots, music videos, car and vehicle-plate work, product and catalogue photography, live and virtual-set events. The wedge lands on the pain a boutique studio lives with: the marquee productions are booked a year out, and the volume needs steady work in between to cover its overheads. We go wide across Northern brands, agencies and producers who could bring a shoot to Manchester.
02 / YOUR MARKET02 — 08
A market identified and qualified.
A studio shoot day means physically coming to the volume, so this campaign is sized on the North of England — Greater Manchester, Liverpool and Merseyside, Cheshire, Lancashire and the Leeds/Yorkshire belt, all within an easy commute of Space Studios. We count the Northern brands, agencies, production companies and music and photography producers that commission the kind of shoot a volume can deliver. Screened to those a shoot day realistically fits and sized deliberately at the low end, that is a working universe of around 10,000 organisations. It is smaller than a national campaign by design — a shoot day is a local commitment — but it is dense, and the volume only needs a fraction of it booked to stay full.
~10,000
Northern organisations identified
brands, agencies, production companies and music/photography producers in the North of England that commission studio shoots (screened, low end)
~5,000
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~82
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~16
potential new booking clients
over 12 months (UK B2B average closing rate: 20%) — each a brand or producer that books the volume, many of them repeat
How we build this database
We cross-reference Companies House and sector directories, LinkedIn Sales Navigator, the trade press (Prolific North, Broadcast, Televisual, Campaign, Creative Review, FashionNetwork, Music Week), production listings and event and awards line-ups to identify the people who actually commission content: marketing directors and managers at brands and agencies, producers, production managers and heads of production at production companies and broadcasters, and creative directors. Every contact is then verified and enriched by AI: role check, business email validation and a last-12-month news scrape per organisation. Impossible to do by hand across thousands of Northern commissioners — this is what makes qualification possible at scale.
Why 50% are contactable
Not every organisation gives us a named decision-maker with a verified business email on the first pass. This 50% ratio is deliberately conservative — the creative and production sector typically yields 40% to 60% verified contacts through Sales Navigator, Apollo, Hunter and our enrichment stack — so the projection you read is built on realistic reach, not an optimistic one.
A word on honesty: ~16 clients is market headroom, not a delivery promise. Recode is a boutique, founder-led studio and the volume has finite shoot-day capacity. The point of a 10,000-strong Northern universe is that a shortage of prospects is never the bottleneck — the volume can run as full as you want it, and we can widen the geography (add the Midlands) or run the national all-services campaign in parallel once Phase 1 has shown what lands.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects. This is the studio campaign, so every one is a Northern brand, agency or producer that could bring a shoot to the Manchester volume, picked across the shoot-day services — fashion, music video, car plates, product photography, live and virtual sets, branded content — so the sample shows the whole stage works, not one niche. For each we identify a named decision-maker, surface a recent verifiable signal, and explain why they fit. The same method will then be applied to your full database of ~5,000 contactable Northern decision-makers.
For each prospect, our AI identifies a concrete signal: a recent campaign, collection, launch, release or opening. That signal justifies why to reach out now and provides the foundation for personalising the email.
Every company here is within an easy commute of Space Studios, so a shoot day is a realistic ask. You will have the opportunity to validate this list and steer us before the campaign goes live.
01
Adanola
Laura Ward·Senior Brand Marketing Manager
Manchester DTC athleisure brand, one of the UK’s fastest-growing retail names.
SIGNAL DETECTED
January 2026: unveiled a 28-piece SS26 collection fronted by new brand ambassador Lila Moss, its biggest campaign to date.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: fashion campaign. A marquee collection means a run of campaign and e-commerce imagery, and they are a short drive from Space Studios. Shoot the whole look-book on the volume in a controlled day instead of booking locations and chasing light.
02
Montirex
Daniel Yuen·Co-Founder & Director
Founder-led Liverpool technical sportswear brand, roughly £130m projected revenue, growing without outside funding.
SIGNAL DETECTED
2026: ran its “For The Moments” campaign with boxers Ben Whittaker and Shakur Stevenson and launched a golf-wear category at The Open, Royal Birkdale.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: brand campaign film. Story-led campaigns and a new category launch mean continuous content. An LED volume plus AI backdrops shoots cinematic brand films in-studio, and Recode is on their doorstep in the North West.
03
Dowsing & Reynolds
Ally Dowsing-Reynolds·Co-Founder & CEO
Leeds premium interiors, lighting and hardware brand with a cult DTC following.
SIGNAL DETECTED
2026: opened a new Leeds showroom and a Doncaster warehouse and set out a trade and international expansion plan.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: product & catalogue photography. A large, growing lighting and hardware catalogue scaling into trade and export needs consistent product and tabletop imagery, the volume’s bread and butter, dressed and re-dressed in minutes.
04
Video Ink
Adam Barker·Founder & Director
Manchester independent, award-winning music-video and content production house, 15+ years and 700+ videos.
SIGNAL DETECTED
A cinematic music-video specialist (recent work includes Sabaton and a Marcus Rashford shoot), Manchester-local to the volume.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: music video. A production house that already makes high-end music videos is a repeat booker of the volume: controllable, weatherproof environments for artist shoots without location or full CGI builds, minutes from their base.
05
On Event Production Co
Adam Dewhurst·Managing Director
Manchester award-winning live, hybrid and virtual event production company.
SIGNAL DETECTED
2026: delivered the WorldSkills UK National Finals at Bridgewater Hall in Manchester; active on the Event Production Awards 2026 circuit.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: live / virtual set. They already build hybrid and virtual events; the LED volume gives them a controllable virtual set for broadcasts and streams, and they are Manchester-local for fast turnarounds.
06
Seven Bro7hers Brewing
Keith McAvoy·Founder & CEO
Family-run Salford craft brewery, now stocked nationwide in ASDA, M&S and Co-op.
SIGNAL DETECTED
February 2026: signed a national supply deal with JD Wetherspoon, alongside a new brewery, distillery and taproom-restaurant opening in 2026.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: launch & product content. A national rollout and a new venue both need fresh hero shots and launch content. A studio day on the volume, with dressed sets and product photography under one roof, gives advertising-grade assets fast, a short hop from Salford.
07
BAC (Briggs Automotive Company)
Neill Briggs·Co-Founder
British hand-built supercar maker (the single-seat Mono), based in Liverpool.
SIGNAL DETECTED
Building the Model Year 2025 Mono — new driver interface, graphene carbon-fibre panels — in production at the Liverpool factory.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: vehicle plates & hero imagery. A hand-built supercar needs cinematic hero shots and driving environments a static Liverpool workshop cannot give. The volume delivers driving plates, controlled reflections and any backdrop without closing a road.
08
P.Louise
Paige Williams·Founder & CEO
Cult Greater Manchester makeup and beauty brand with a huge social following, founder-led (Stockport / Trafford).
SIGNAL DETECTED
July 2025: opened “P.Louise City”, a £6.2m, 19,000 sq ft immersive megastore at Trafford Palazzo.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: beauty content. A brand whose growth engine is content is the ideal volume client: infinite virtual sets for product launches and campaign shoots without physical builds, minutes from Manchester.
09
Classic Football Shirts
Doug Bierton·Co-Founder & CEO
The world’s largest retailer of retro and vintage football shirts, based in Manchester’s Northern Quarter.
SIGNAL DETECTED
2026: a Walkers x Classic Football Shirts retro-jersey capsule and a Boston World Cup pop-up (May-July 2026), riding World Cup 2026 hype.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: product & World Cup content. A vast, constantly-refreshed catalogue plus World Cup 2026 campaigns means high-volume product and content shoots the Manchester volume can turn around locally.
10
Represent
George Heaton·Co-Founder & Creative Director
British luxury streetwear brand (mainline plus the 247 performance line), rooted in Wigan and Manchester.
SIGNAL DETECTED
2025: opened a Soho flagship and signed a five-year Iron Maiden collaboration marking the band’s 50 years.
WHY THIS PROSPECT FOR RECODE XR STUDIO
Shoot: campaign & look-book. Frequent seasonal campaigns and collab drops need distinctive sets. The volume delivers premium campaign imagery and virtual environments close to their North West base.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a marketing director, brand owner or producer opens an email and reads a line that names the exact collection they just dropped, the campaign they are about to shoot, or the store they just opened, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of Northern brands, agencies and producers, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to a shoot day at your Manchester volume.
The principle: when a marketing director or producer reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in the prospect’s own vocabulary — collection, campaign, drop, plates, look-book, volume, shoot day.
Here are the 3 types of signal we would use, built to fire across every Northern shoot-day prospect and stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
A recent campaign, collection, launch or opening
What we look forA new collection, campaign, product drop, store or venue opening the prospect has put out in the last 12 months — a reason they need fresh imagery now.
Where we find itProspect site & socials · Prolific North · Drapers · Campaign · FashionNetwork · local and regional press · LinkedIn posts
Findable on90% of prospects
Raw data
Adanola unveiled a 28-piece SS26 collection fronted by Lila Moss in January 2026.
AI personalisation →
“Saw the SS26 collection with Lila Moss just landed. Are you shooting the campaign imagery in-studio this season, or still booking locations for it?”
02
How and where they currently shoot
What we look forHow the prospect produces its imagery today, read from recent campaigns: location shoots, travel, weather-dependent set-ups or expensive builds — exactly what a volume replaces.
Where we find itRecent campaign credits · behind-the-scenes posts · showreels · the prospect’s past output
Findable on80% of prospects
Raw data
Represent shot its recent seasonal campaigns and collab launches on location, coordinating sets, travel and weather around each drop.
AI personalisation →
“With the seasonal drops, are you still building and travelling to locations each time, or would shooting them on a volume in Manchester take the weather and logistics out of it?”
03
A comparable on Recode’s own volume
What we look forA shoot Recode has already delivered on the Manchester volume that mirrors the prospect’s world, so the opener carries proof rather than a pitch.
Where we find itRecode’s own portfolio matched to the prospect’s sector · shared Northern names · comparable formats already shot on the volume
Findable on70% of prospects
Raw data
Classic Football Shirts is running World Cup 2026 capsules and pop-ups off a vast, constantly-refreshed shirt catalogue.
AI personalisation →
“We shoot Man City and FA Cup content on our Manchester volume, so for the World Cup 2026 range we could turn your shirt campaigns around here without a location build.”
The wider range we can pull
The three above are the core net, but the pipeline can enrich on many more: a new senior marketing or brand hire (fresh budget), a recent weather-dependent location shoot (the pain the volume removes), a rebrand or new visual identity, a funding round or record year, an award win or shortlist, active job ads for content and studio roles, or a competitor already shooting on an LED volume. Each prospect gets the sharpest signal available to them.
Why breadth matters here
A volume day suits a fashion label, a car maker, a music artist and a food brand alike, so no single signal has to fit everyone. A fashion brand is hooked on its new collection, a beauty brand on its store opening, a shirt retailer on the World Cup. The AI picks the angle that matches each prospect, so one campaign speaks naturally to a look-book, a driving plate and a product shoot at once.
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Daniel Yuen, Co-Founder of Montirex, signed by Recode’s founder Gareth Turner.
FromGareth Turner · Recode XR StudioTodaniel@montirex.comSubjectThe Open golf-wear shoot
Hi Daniel,
Saw Montirex took the new golf-wear range to The Open and ran “For The Moments” with Ben Whittaker. Great story-led stuff, though that kind of campaign usually means a run of location days at the mercy of weather and light.
We run an LED volume here in Manchester where you can shoot those environments in-studio and in control, then lean on AI-generated backdrops to keep it fast and cheap rather than building everything for real. Fashion, sport, product, all in a day rather than a week of locations.
We are on your doorstep and set up for exactly this kind of brand film, so it need not be a big-budget production to look like one.
Would it be worth a quick look at how that could fit your next campaign?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Recode XR Studio has all three.
Our conviction is that we can install for you a steady flow of shoot days booked into your Manchester volume by Northern brands, agencies and producers — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.